Synapse Research boasts transparency in their research sample and this corporate identity project reflects the same as it encompassed showcasing this distinct advantage as compared to their competition. A few of many marketing materials in their B2B digital and print communications toolbox included their ESOMAR26 booklet, Panel booklet, sell sheets, website, and direct marketing promotions.
Custom Graphs and Infographics
The B2B Panel Book is filled with charts and graphs to show their unique sample details and survey statistics for multiple countries.
The B2B Panel Book illustrates the diversity of the Synapse B2B panel, ensuring data purity via proprietary software and outlines their mission to advance the market research industry by delivering the world’s highest quality data.
The ESOMAR26 Booklet is required of all research agencies by the World ESOMAR Research organization and answers 26 (becoming 28 as of 2012) preset industry questions regarding the data collection processes and methodologies thus guiding the researcher—the buyer of online sample data, to conclusions about the company and helps ensure whether an online sampling approach is fit for purpose in relation to a particular set of objectives. That they receive what they expect from the online sample provider.